Interview: Nick Shackleton-Jones - the care curve
As part of Brightwave's 'What a difference' video series, Nick Shackleton-Jones, Group Head of eLearning (Leadership Development & Talent) at BP, looks back to the last 10 years in Learning and Development.
Videos in this series
So in terms of what’s changed over the last 10 years I think e-learning has ridden a bit of a hype curve. I remember a point probably around the year 2000 where it was at the peak of that curve, and we thought e-learning was just going to revolutionise everything.
And so I think we’ve probably learned to moderate our expectations over that time. And I think we’ve become a little bit more sophisticated in our understanding of multimedia and how to use it.
So I think the early model of e-learning replacing face to face was superseded by something called blending. And I think we’re now at a point where that crude model of blending, where you’re just kind of bolting on some e-learning to the face to face experience, is also breaking down. And we’re looking at a shift away from courses towards resources.
So I think where we are currently on that curve is differentiation and disaggregation, so instead of putting a whole load of media together in a course, we’re breaking it apart and providing the right types of media that are fitted to various stages in the kind of the learning process. So that I think is a significant change, away from courses towards resources.
So if we’re talking about a shift away from courses in towards resources, one project I’m particularly excited by, a project we’re working on at the moment is around BP’s induction process. We did something that I always think is very rewarding when you do it which is to actually talk to people before you build your learning intervention. And I know it sounds like common sense but it’s surprising how often that doesn’t happen.
So we talked a lot to learners, and what we kind of understood is that different things exist on a curve of care, if you like. If you really, really care about something, you’d go off and you’d buy a book, and that wouldn’t present any challenge at all. What you have to do is identify the various care points along some sort of care curve, and fit the media appropriately.
And what you end up with is, rather than “Let’s build a course,” you can identify a range of resources, and they might be really impactful videos from somebody senior, or they might be peer videos, or they might be an animation, or they might be an info graphic, for example as a resource.
Sometimes it’s something that you just need to watch for two minutes and leaves a lasting impression, and other times it’s something which you need to print out and keep over a longer period of time, like a checklist.
And so I’m really pleased with that project because we’ve talked to users, we’ve thought carefully about their experience and how learning fits in with that experience, and we’ve crafted resources which fit in with that. So, yes, I think it’s a good example. I’ll be very excited to see what the reaction to it is.
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