First Choice and Brightwave win Gold at the Brandon Hall Excellence in Learning Awards

Simulation based e-learning built on sound business case gains international recognition

The scenario driven e-learning programme that Brightwave created for First Choice, a leading international leisure travel company, was awarded Gold in the custom content category at the Brandon Hall award ceremony on 18 October.

"The programme is innovative in that it mixes soft skill customer service and sales training with transactional system training, following typical work routines during a day at the foreign exchange bureau," said Charles Gould, Managing Director for Brightwave. "It has been very well received by the target audience and we are delighted that it has now been internationally recognised as a leading example of effective e-learning."

The Brandon Hall Excellence in Learning Awards were presented by Brandon Hall Research, one of the leading research and consulting firms in training and development. "The winning entries this year show a great combination of creativity and practical results. The winners are excellent both in terms of innovation and impact on the business," said Brandon Hall, Ph.D., chairman of the Excellence in Learning Awards programme. "These winners show us what the future of learning looks like."

A full list of winners is available from www.brandon-hall.com.

In 2005 a total of 210 entries, representing 16 countries, were submitted. The entries were evaluated by independent judges with expertise in instructional design and learning technology from 47 countries around the world.