Brightwave becomes Founding Ambassador of Towards Maturity

New industry research also launched today to investigate how learning technology can support faster rate of business change over the next ten years

www.brightwave.co.uk/what-a-difference/
www.towardsmaturity.org

After a decade in the business of providing high impact online learning solutions, Brightwave today confirms its investment in the next ten years of e-learning by announcing its Founding Ambassador role with Towards Maturity and a substantial new research project. Towards Maturity is an independent, not for profit organisation, which aims to help improve the impact of learning technologies at work.

Charles Gould, Brightwave’s managing director said: “We are delighted to become a Founding Ambassador for an organisation whose values chime so well with our own in the pursuit of raising the bar for learning innovation, best practice and business impact.

 

“We’re also working with Towards Maturity on our new research, which launches today. This study is aimed at better understanding the future needs of those delivering learning at work, improving organisational competitiveness and driving business change in the next decade. We will be discussing the survey and results with the industry at Learning Technologies 2011 in January,” added Gould.

Brightwave’s new ‘What a difference 10 years makes’ research project, launched today, will help those responsible for workplace learning and development recognise the trends, expectations and perceived barriers to making a continued impact with e-learning. It will focus on how learning within organisations needs to support the increasing rate of business change expected in the coming decade and how technology can best support that accelerated transformation.

Video interviews from the What a difference campaign can be viewed here: www.brightwave.co.uk/what-a-difference/video.

Brightwave’s research will build on some of the issues identified in Towards Maturity’s Benchmark 2010 research, which was announced yesterday by its managing director, Laura Overton, in a Learning Skills Group webinar. More than 1,200 organisations took part in the Towards Maturity Benchmark 2010 study (its seventh year), which covered key trends, drivers, implementation, business impact and evaluation of learning technologies.

Interestingly, the Benchmark 2010 research found that more of the available training budget is being allocated to learning technologies than ever before – one in four organisations allocated 30% or more of its training budget to learning technologies. However, despite this increased investment, there is less focus on strategic alignment than previously - only 30% agree that there is an organisation wide strategy compared with 43% in 2008. The forecasted meteoric rise in the use of social media for learning was also found to not be evident in the report.

Laura Overton, MD at Towards Maturity added: “We are absolutely delighted to welcome Brightwave as the Founding Ambassador for our 2011 Benchmark survey. Brightwave demonstrate a commitment to excellence and share our values for supporting independent research to promote good practice."

Brightwave regularly researches anticipated spending trends and the impact of technology in learning amongst L&D departments in large organisations.

About Towards Maturity

Towards Maturity is an independent, not for profit organisation, which aims to help improve the impact of learning technologies at work.

Note to editors - About Brightwave

Brightwave is the UK's leading workplace e-learning specialist. Expert in developing quality e-learning solutions that achieve a positive measurable impact, Brightwave works in partnership with clients to provide a complete e-learning service, from bespoke content solutions to e-learning portals and platforms, capability building and consultancy.

Focussed on ensuring success, Brightwave makes design decisions to meet business goals and places the learner experience at the centre of every project regardless of business area - from onboarding through to major business transformation.

Clients include: BBC, BP, British Airways, Bupa Health and Wellbeing UK, Pfizer, PricewaterhouseCoopers, Sky, Royal Bank of Scotland, Unilever, Vodafone and Waitrose as well as public and third sector organisations like; City of Edinburgh Council, Glasgow City Council, National Trust, NSPCC, Renfrewshire Council, South Lanarkshire Council and The Home Office.

Call us on 01273 827676 or email us to find out more about our corporate learning solutions and how we can help your business.