Bulldog Chooses Brightwave for Phased Induction

Date posted: 25 January 2006

Developing an integrated approach to ensure successful delivery

Bulldog Communications, the UK market innovator in broadband and telephony services, has chosen to work with Brightwave, the workplace e-learning and performance specialist, to develop a multi-layered online induction programme.

"We are growing rapidly so having a consistent induction programme in place became vital to our ability to successfully compete," said Simon Daniels, Head of Learning and Development for Bulldog Communications. "Being a technology led company, e-learning is very much in line with our company culture. It helps us to cut down the time of induction and it's also seen as an innovative way of introducing people to the organisation. We chose Brightwave because of their innovate approach, ability to deliver on time and within budget."

When recommending a learning solution, Brightwave takes a step back and considers the whole business challenge in order to create an integrated approach covering communication, learning and performance support, to ensure success.

"In Bulldog's case we felt that a phased approach would help them maximise impact and gain continuous buy-in from the new joiners while their motivation is at the highest level," said Sambit Mohapatra, Brightwave's Director of Sales and Marketing.

Sambit explained: "The approach starts at the recruitment stage with a high impact multimedia trailer designed to keep the potential candidate interested. Apart from reducing pre-joining drop outs, this is also an opportunity to educate prospective joiners before they join the company so that the transition to the job role is faster. After accepting a job offer, the new joiner then gets access to a pre-induction course to educate them further about the company, and when they finally join the company they get access to a full e-learning programme that introduces them to the company's processes and policies."

He concluded: "By bringing together best practice in communication, learning and performance support we can deliver a high quality online solution that has proved very effective."

Notes to Editors – About Brightwave

Brightwave is a specialist in integrating communications, learning and performance in the workplace. Our approach is highly collaborative, innovative and all our projects leverage technology to deliver efficient and effective training and ongoing support. Whether your needs are induction, compliance/regulatory, IT systems, management/sales skills or product/process knowledge, Brightwave has the skills and experience to help you. We have developed over 300 solutions that are used by more than 500,000 people in the UK and internationally. We work with a broad range of clients from a wide variety of industries. Our clients include BT, BUPA, Cable&Wireless, IKEA, T-Mobile, AIB, Swiss Re, The Royal Bank of Scotland, British Red Cross, First Choice and Sky, as well as public sector organisations such as the Environment Agency, City of Edinburgh Council, and West Sussex County Council.

Media contact


Jade Moore
Marketing Coordinator, Brightwave

+44 (0) 1273 828421

Click here to send an email to Jade

Subscribe to news

via RSS

We now offer the possibility of receiving news and information from Brightwave via RSS channels (Really Simple Syndication).

Click here to go to our RSS page and subscribe.

via traditional email

If you would like to receive our press releases as an email as soon as they are issued please send an email by clicking the link below with ‘Subscribe to press releases’ in the subject line. The email address that you give us to this address will only be used to send you our press releases.

Subscribe to our press releases via email.