British Red Cross Teams Up With Brightwave for Staff Induction

Date posted: 29 November 2005

Communicating core values through a stimulating visual concept

The British Red Cross has selected Brightwave, the workplace learning and performance specialist, to develop their brand new online corporate induction programme. The British Red Cross has over 3,000 staff and 30,000 volunteers based across the UK, and induct on average 100 people per month.

"We chose to work with Brightwave because they demonstrated the capability to deliver a package that will help our new starters understand more about what we do and, critically, our organisational values," said Dominic Fry, Head of Learning & Development for the British Red Cross.

He commented: "With so many new starters dispersed across the UK we needed to find a way of ensuring that everyone has access to the information they need when they join. With e-learning people can select from a mix of modules with other activities throughout the induction process, from pre-joining to ongoing local support."

The visually stimulating e-learning module is situated within a virtual high street with the user facing various practical, intellectual and moral scenarios that relate to the Red Cross core principles.

The online training is also supported by a series of materials and networking events to give the British Red Cross increased flexibility to provide a more detailed induction experience at the time and place of need.

"Surveys by the CIPD show that the majority of training professionals support our long held view that learning is more effective when using a carefully designed mix of media that include e-learning and more traditional approaches," said Lars Hyland, Director of Learning Services for Brightwave.

Lars concluded: "Indeed, we have gone further to implement a holistic model that brings together best practices in communication, learning and performance support. This serves to deliver a more integrated learning solution for our clients."

About the British Red Cross.

As part of the largest humanitarian organisation in the world, the British Red Cross helps provide immediate assistance in conflicts and in natural disasters such as floods and earthquakes. In the UK, the British Red Cross responds to emergencies such as fires and floods, provides first aid training and first aid teams at major public events, and helps vulnerable people at home or in hospital. It also gives practical and emotional assistance to vulnerable refugees and asylum seekers, as well as restoring family links of those separated by war or disaster.

Contact British Red Cross - Dominic Fry, Head of Learning & Development 0207 877 7082.

Notes to Editors – About Brightwave

Brightwave is a specialist in integrating communications, learning and performance in the workplace. Our approach is highly collaborative, innovative and all our projects leverage technology to deliver efficient and effective training and ongoing support. Whether your needs are induction, compliance/regulatory, IT systems, management/sales skills or product/process knowledge, Brightwave has the skills and experience to help you. We have developed over 300 solutions that are used by more than 500,000 people in the UK and internationally. We work with a broad range of clients from a wide variety of industries. Our clients include BT, Bupa, Cable&Wireless, IKEA, T-Mobile, AIB, Swiss Re, The Royal Bank of Scotland, British Red Cross, First Choice and Sky, as well as public sector organisations such as the Healthcare Commission, City of Edinburgh Council, and West Sussex County Council.

Media contact


Jade Moore
Marketing Coordinator, Brightwave

+44 (0) 1273 828421

Click here to send an email to Jade

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