First Choice Selects Brightwave for Online Customer Service and Sales Training

Date posted: 1 Mar 2005

Using e-learning to reach over 3000 foreign exchange and travel consultants

First Choice, the leading international leisure travel company, has chosen to work with the UK's fastest-growing e-learning specialist, Brightwave, to create an engaging and compelling two-hour training programme. Designed to improve sales and customer service skills, the e-learning course will be rolled out to over 3000 employees.

"We chose Brightwave because we liked their style - approachable, adaptable and really willing to work with us," said Liz Bennett, Training and Development Manager for First Choice Retail. "When you embark on a large project like this, it is vital to choose a supplier that can demonstrate good relationship management skills as well as an understanding of your business and learning environment. Brightwave proved to us that they have the necessary expertise and experience to make the project a success."

The training programme will focus on the soft skills needed for effective customer management as well as the processes involved in foreign exchange transactions. By using e-learning, First Choice can deliver cost-effective training to staff located in the company's nearly 300 shops and holiday hypermarkets around the country, without them having to leave their desks to attend face-to-face training sessions. It also means that staff can access the training to refresh their memory whenever they like.

"We are well-known for working closely with our clients throughout projects to make sure that the courses we deliver meet their objectives, and this partnership approach was an important factor for First Choice," said Charles Gould, Managing Director for Brightwave. "This approach, coupled with our experience of creating effective sales and product knowledge training for companies like BT, BOC Gases and Pfizer, makes us confident that First Choice will gain a significant return on their training investment."

Notes to Editors – About Brightwave

Brightwave is a specialist in integrating communications, learning and performance in the workplace. Our approach is highly collaborative, innovative and all our projects leverage technology to deliver efficient and effective training and ongoing support. Whether your needs are induction, compliance/regulatory, IT systems, management/sales skills or product/process knowledge, Brightwave has the skills and experience to help you. We have developed over 300 solutions that are used by more than 500,000 people in the UK and internationally. We work with a broad range of clients from a wide variety of industries. Our clients include BT, BUPA, Cable&Wireless, IKEA, T-Mobile, AIB, Swiss Re, The Royal Bank of Scotland, British Red Cross, First Choice and Sky, as well as public sector organisations such as the Environment Agency, City of Edinburgh Council, and West Sussex County Council.

Media contact


Jade Moore
Marketing Coordinator, Brightwave

+44 (0) 1273 828421

Click here to send an email to Jade

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