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Ensure maximum take up of new e-learning programmes.

Planned communication should be part of any new training programme to ensure a successful implementation and rollout. If learners don't know what's coming and why it will be important for them to complete the training, your efforts may be wasted and you might not be able to achieve the results you set out to do.

To start with, online trailers, teasers, tasters - we call them communication pieces - are a great way of raising initial attention and curiosity about the coming programme. Well thought-out teasers featuring highly targeted key messages can become a high profile demonstration of your organisation's commitment and investment in its people.

Communication pieces are normally short, high impact animations, lasting around 30 seconds. They can be sent out to their target audience as attachments or links from emails, on CDs, DVDs, mobile phones, via podcasts, or any other electronic message channel that will reach your audience best.

They can be used for a variety of situations. For example, to:

Attract potential recruits by promoting and profiling an organisation as a great place to work.
Endorse new joiners in their decision to join a company as part of a pre-induction package.
Raise awareness and alert people to the necessity for upcoming training - ahead of new product or service launches.
Promote a new learning management system.
Introduce the idea of a new business application such as SAP or Oracle, a new bespoke IT system that has been tailored to your organisation.
Introduce new business processes or ways of working.
Introduce and progress major change management programmes.

They're eye catching, entertaining and memorable, yet relatively inexpensive - especially compared to their consumer equivalents: adverts. Yet we would pitch them at a similar level of impact because of the production value and creative approach that we add.

Contact us to arrange a meeting to see examples from trailers we have created for companies like BUPA, T-Mobile, BP, AOL, Bulldog and Exel.

Don't forget that electronic communication pieces can be interactive, for example including demos to give the recipient the opportunity to sample the goods. Or why not use them as a great way to promote and prove the value of e-learning if it's new to the organisation.

But an electronic communication piece for e-learning should be just the start of a more complete 'wrap around' plan that ensures successful implementation of the whole training programme. Planned communication should support the programme from start to finish, report on take-up levels and perceived value as well as evaluation and feedback from the users.

Our clients

Some of the clients we have developed communications trailers for include:

Click here for case studies.

The thing is, if you agree that communication is a good thing then tell us what you need to communicate and we'll do the creative part to help your programme become successful.